Orbit® is almost a synonym in its category, because with years it is a leader in sales in our market. This status helped us in planning and executing of the Wrigley’s global educational project called “Orbit Smile Back”.
Our task was to organize and implement this project on the territory of Macedonia, Albania and Kosovo in two phases. First phase was successfully executed through mass PR campaign and collecting funds for the projects with purchasing pack of Orbit® chewing gum. The second phase was implementing the project itself by organizing educative caravan in 25 days and including 15.882 children from Macedonia, Kosovo and Albania.